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We believe that taking care of our environment is important for all our asses.

With over half of the world’s forests already destroyed and 1.5 acres ever second continually being cleared we want to be part of the solution.

This year we joined the HalfCut2020 mission to save and secure a section of the Daintree Rainforest. The oldest rainforest in the world, older than the Amazon. Whilst the Daintree is recognised as World Heritage only part of the Daintree is protected, much of it is still threatened by ongoing development and land clearing. is a passionate not-for-profit and a growing social movement that raises awareness and funds for forest conservation and regeneration. We love the way they encourage folk to colour things up, clip, shave, or braid back hair in a quirky, kickass ways to start the conversation. Their interests not only lie in Australian forests but forests across the globe.

HalfCut has been working tirelessly to raise funds, purchase and protect as much of the rainforest as possible and place it back under the care and management of the traditional custodians.
Whilst the LOT 155 was saved this year the mission ain’t over. At the current rate of deforestation, the remainder of the world’s forests will be lost in 100 hundred years. This shit has to stop!
We’ve gone HalfCut, not half assed because the actions we take today will last for generations.
Of course we love to be able to cover your ass with our smartass undies butt, if undies aren’t your thing, you can still be badass and donate directly to every dollar makes a difference.


Seriously the most comfy undies I have worn. Love that the packaging is biodegradable and the undies are made from recycled materials. So every morning I get the reminder of ‘KINDNESS’, to ‘NEVER QUIT’ to ‘MEDITATE’, and that ‘HAPPINESS IS A CHOICE’. How great is that, highly recommend every part of smartass undies from the order to arrival and wearing.

Adelaide, Australia

Very comfortable undies , easy to wear. A good idea that it feels natural with recyclable material.

Selestat France

I love that these smartass undies are super soft and comfortable! They fit snug on my body and I can’t believe that they are made out of recycled plastic bottles! I am all about being eco-conscious as possible and I love the fact that this company is eco-friendly on all levels! Plus, the motivational messages are hilarious and keeps me uplifted when I’m wearing or not wearing and just seeing it in my drawers!

Los Angeles, California United States of America

I like the smartass undies because they are comfortable to wear with a good fit.
And especially the message behind about a smile, that cost nothing butt brings much reward.

Copenhagen, Denmark

The motivational messages on my undies are always helpful and uplifting especially on the busiest and stressful times of the day.

Darwin, Australia

Love my smartass undies!! love them so much because the material is breathable and so comfortable that i had to check to see if i still had them on. i am going to buy more asap!!

Darwin, Australia

Awesome jocks! Love the vision, design, the feel, and the fact they are made with renewables.

South Golden Beach, Australia

A great pair of comfortable underwear that fit and wear well. They dry super fast after washing so great for hiking and camping. The procrastination quote keeps me getting shit done on a daily basis and a smile on my dial. They make a great gift idea.

Keerrong, Australia

Comfy underwear with attitude! Who would have thought you could turn to your underwear for inspiration and motivation. Well that is exactly what you get when you put on your smartass undies. A quirky reminder that the power of positivity is fundamental to your health and well-being.

Byron Bay, Australia

Hi, I received my smartness undies, a pair of stylish, comfortable black underpants, with a fun message on my backside, printed in white so it stands out. Pity it can’t be seen when I am wearing pant over the top.

Rockhampton, Australia

Keep in touch

We trust you’ll enjoy wearing our smartass undies. We love to hear how the messages people choose have an impact on their day. Share your story, and or post a pic, let's motivate the world to act and be a little smarter every day.

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