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We're not encouraging you to be a smartass, we want you to have a smartass.

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50% of our profits go to planting trees and protecting precious rainforest.
Half the world’s forests have already been cleared, that’s a problem. We want our ass and yours to be part of the solution!

Our Products are smart

  • Earth friendly

    We use sustainable, low impact materials

  • Quirky

    Our messages are a little cheeky, but never nasty

  • Unique

    We bring timeless wisdom into a modern format

  • Motivational

    Put’em on your bum to light up your gray matter

smartass socks value 6 packs

We’re talking socks with values.
Values and skills that improve lives and make the world a better place for everybody’s ass.

Select Unisex Socks
Our undies are engineered from recycled materials to create a high-performance fabric that is soft and smooth on the skin, sustainable and low impact.

We source packaging that is made from recycled as well as biodegradable materials.

The high-performance engineered fabric feels like cotton but will outperform and outlasts natural fibres.

We believe that taking care of our environment is important for all our asses.

We’re proudly partnered with the awesome non-profit organisation to raise funds for the protection of rainforest, and the collaboration with tree planting organisations across the globe as part of the Trillion Tree Campaign.
At the current rate of deforestation, we will lose the remaining remnant forests across the globe in less than 100 years. The time is NOW to turn this shit around. Make your choice in undies count.


Seriously the most comfy undies I have worn. Love that the packaging is biodegradable and the undies are made from recycled materials. So every morning I get the reminder of ‘KINDNESS’, to ‘NEVER QUIT’ to ‘MEDITATE’, and that ‘HAPPINESS IS A CHOICE’. How great is that, highly recommend every part of smartass undies from the order to arrival and wearing.

Adelaide, Australia

Very comfortable undies , easy to wear. A good idea that it feels natural with recyclable material.

Selestat France

I love that these smartass undies are super soft and comfortable! They fit snug on my body and I can’t believe that they are made out of recycled plastic bottles! I am all about being eco-conscious as possible and I love the fact that this company is eco-friendly on all levels! Plus, the motivational messages are hilarious and keeps me uplifted when I’m wearing or not wearing and just seeing it in my drawers!

Los Angeles, California United States of America

I like the smartass undies because they are comfortable to wear with a good fit.
And especially the message behind about a smile, that cost nothing butt brings much reward.

Copenhagen, Denmark

The motivational messages on my undies are always helpful and uplifting especially on the busiest and stressful times of the day.

Darwin, Australia

Love my smartass undies!! love them so much because the material is breathable and so comfortable that i had to check to see if i still had them on. i am going to buy more asap!!

Darwin, Australia

Awesome jocks! Love the vision, design, the feel, and the fact they are made with renewables.

South Golden Beach, Australia

A great pair of comfortable underwear that fit and wear well. They dry super fast after washing so great for hiking and camping. The procrastination quote keeps me getting shit done on a daily basis and a smile on my dial. They make a great gift idea.

Keerrong, Australia

Comfy underwear with attitude! Who would have thought you could turn to your underwear for inspiration and motivation. Well that is exactly what you get when you put on your smartass undies. A quirky reminder that the power of positivity is fundamental to your health and well-being.

Byron Bay, Australia

Hi, I received my smartness undies, a pair of stylish, comfortable black underpants, with a fun message on my backside, printed in white so it stands out. Pity it can’t be seen when I am wearing pant over the top.

Rockhampton, Australia

Keep in touch

We trust you’ll enjoy wearing our smartass undies. We love to hear how the messages people choose have an impact on their day. Share your story, and or post a pic, let's motivate the world to act and be a little smarter every day.